March 11, 2009

Celebrity Liability

Interesting... China is drafting a joint-liability provision in a new law that will hold celebrities liable if products they endorse prove to be unsafe.

The stipulation is part of China's efforts to bolster food safety systems following a string of scandals that have killed or sickened consumers and hurt the image overseas of Chinese exports.

In one of the biggest, at least six infants died last year and nearly 300,000 were sickened by baby formula tainted by an industrial chemical that had been added to milk supplies to give the appearance of higher protein.

This actually seems reasonable in a world where celebrities experience no downside from their endorsements... what do they say, "There's no such thing as bad publicity in Hollywood."  This way, if Jay Leno wants to make money (and get free chips) by doing commercials for Doritos, if you happen across some bad chips, you can get a piece of Jay's fortune.

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