So a couple of Hollywood types invented a character who eventually morphed into a top adviser to John McCain. Martin Eisenstadt (who doesn't exist) was apparently the source for several Joe the Plumber and Sarah Palin hits that MSNBC, Fox and other major media outlets fell for.
The big media types often downplay citizen journalists/bloggers because they have no editors, they are no filters, because no one checks their facts and stories. Apparently, no one checks the facts or stories of the big guys either.
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